Affiliate disclosure

BasketBadger may earn a commission when you buy through links on this site — it never changes the price you pay, and commissions never affect which shop wins.

The short version is also Promise 7: we earn when you save. When you buy through us, the store pays us a small commission — out of their pocket, never yours. And it never changes the order you see.

How it works

BasketBadger is free — no paywall, no subscription. To keep it that way, some of the links from the app and this website to a supermarket's own shop are affiliate links. If you follow one and place an order, that store may pay us a commission for sending you. The price you pay at the store is exactly the same as if you'd gone there directly: the commission comes out of the store's side, never added to your bill.

What it never does

• It never changes which store wins. The verdict is computed from prices, promotions, missing items and fees — the full maths on our how it works page. Whether a store pays us anything is not an input to that maths, in either direction: a store that pays us nothing can and does win, and a store that pays can and does lose.
• There is no paid ranking, ever. Money can buy a store a place in the app — a listing, like any directory. It can never buy a better position in a comparison. Nobody buys the cheapest spot.
• It never steers you to a pricier option. If we show a marketplace or delivery route as an alternative, it's shown as its own separate all-in total, next to the shelf-price verdict, so you can judge it yourself.

Networks and programmes

We work with established affiliate networks and store programmes, which handle the tracking and pay commissions to publishers like us under their own terms. Not every store has a programme, and not every order qualifies under a store's terms — for example, some stores only pay on delivered orders. Where a route earns nothing, the store keeps its full place in the comparison anyway. Inclusion and ordering are commission-blind, by design and by promise.

Why we're telling you plainly

Because the whole product is trust. A comparison you suspect of steering you is worthless, so the rule is written down where you can hold us to it: Our Promises. If you ever see a verdict you think the money influenced, report it — every result in the app carries a button for exactly that.

Example partner link

Tesco — Guinness Draught 18 x 440ml

This is a live example of a BasketBadger partner link, posted while our affiliate programme is being set up.